Producing 101 with Dolina – What is a Producer? (Episode 1 of 6)
In this video, Dolina discusses what a producer is, what skills are requried, and how they fit into the the performing arts ecology.
Producing 101 with Dolina – The Creative Process (Episode 2 of 6)
In this video, Dolina discusses how a producer fits into the creative process, building your team & rehearsal preparation.
Producing 101 with Dolina – Nuts & Bolts: Part 1 (Episode 3 of 6)
In this video, Dolina discusses how a producer fits into the creative process, building your team & rehearsal preparation.
Producing 101 with Dolina – Nuts & Bolts: Part 2 (Episode 4 of 6)
In this video, Dolina discusses how a producer fits into the creative process, building your team & rehearsal preparation.
Producing 101 with Dolina – Marketing & Technical Elements (Episode 5 of 6)
In this video, Dolina discusses the importance of knowing technical and marketing elements of putting on a show – as a producer, you sometimes may be doing all three roles.
Producing 101 with Dolina – Top Producing Tips (Episode 6 of 6)
In this video, Dolina gives us her top tips for producing a show in Aotearoa. Grab a pen and make sure you write these down!
Arts Marketing 101 with Vanessa Immink – What is Marketing? (Episode 1 of 5)
In this video, Vanessa talks you through the differences between marketing & publicity, explaining traditional vs digital marketing, how venues & festivals help, what people you need to have a successful marketing campaign and set some marketing goals for your production.
Arts Marketing 101 with Vanessa Immink – Knowing Your Audience (Episode 2 of 5)
In this video tutorial, Vanessa talks you through audience segmentation with finding your 2 main audience groups, creating audience or customer personas, where to put your collateral or ads to grab their attention and discussing community engagement strategies.
Arts Marketing 101 with Vanessa Immink – Social Media Marketing (Episode 3 of 5)
In this video, Vanessa discusses the constant changes in the social media world, the importance of socialising with your audiences on your platforms, what engagement rates are, what’s happening with your newsfeeds, and what is best for each platform.
Arts Marketing 101 with Vanessa Immink – Content Creation & Branding (Episode 4 of 5)
In this video, Vanessa talks you through hero images, making eye-catching & readable content, street appeal, free or cheap apps to make content with (on a zero dollar budget), starting your audience email database now and having a website is vital in 2021.
