In this video, Vanessa talks you through the differences between marketing & publicity, explaining traditional vs digital marketing, how venues & festivals help, what people you need to have a successful marketing campaign and set some marketing goals for your production.
In this video tutorial, Vanessa talks you through audience segmentation with finding your 2 main audience groups, creating audience or customer personas, where to put your collateral or ads to grab their attention and discussing community engagement strategies.
In this video, Vanessa discusses the constant changes in the social media world, the importance of socialising with your audiences on your platforms, what engagement rates are, what’s happening with your newsfeeds, and what is best for each platform.
In this video, Vanessa talks you through hero images, making eye-catching & readable content, street appeal, free or cheap apps to make content with (on a zero dollar budget), starting your audience email database now and having a website is vital in 2021.
Get a pen and paper ready, Vanessa is giving you her top tips on all things arts marketing!