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Arts Marketing 101 – Knowing Your Audience

Arts Marketing 101 – Knowing Your Audience (Episode 2 of 5)

In this video tutorial, Vanessa talks you through audience segmentation with finding your 2 main audience groups, creating audience or customer personas, where to put your collateral or ads to grab their attention and discussing community engagement strategies.

Vanessa Immink

Iwi: Ngāti Haua | Ngāti Apa | Ngāti Tuwharetoa | Pākehā
Role: Theatre Maker | Producer | Arts Marketer

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