Te Kopa Iti ā Toi
Arts Marketing 101 – Knowing Your Audience (Episode 2 of 5)
In this video tutorial, Vanessa talks you through audience segmentation with finding your 2 main audience groups, creating audience or customer personas, where to put your collateral or ads to grab their attention and discussing community engagement strategies.
Iwi: Ngāti Haua | Ngāti Apa | Ngāti Tuwharetoa | Pākehā
Role: Theatre Maker | Producer | Arts Marketer
Panel sessions with our Māori creative whānau on how theatre and dance artists continue going forward through the challenges of the pandemic.