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Arts Marketing 101 – What is Marketing?

Arts Marketing 101 – What is Marketing? (Episode 1 of 5)

In this video, Vanessa talks you through the differences between marketing & publicity, explaining traditional vs digital marketing, how venues & festivals help, what people you need to have a successful marketing campaign and set some marketing goals for your production.

Vanessa Immink

Iwi: Ngāti Haua | Ngāti Apa | Ngāti Tuwharetoa | Pākehā
Role: Theatre Maker | Producer | Arts Marketer

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